Shane Nelson
Shane Nelson

InsightDuring the first nine months of 2010, Oahu's occupancy rate climbed 6.2% year over year to 78.3%, which was tops among global island and sun destinations, according to a Hospitality Advisors and Smith Travel Research survey released Oct. 28.

Guam finished second, at 76.6%, followed by Bali, at 74.9%, and Puerto Rico, at 70%. The island of Maui earned the fifth spot with an occupancy rate of 68.9%, increasing 8.9% from the same period in 2009, and Kauai was 10th at 61%, up 2.1%.

Compared with other island destinations, Hawaii's hotels were also competitive in terms of revenue per available room. While the Maldives earned the ranking's top spot with a RevPAR of $333.31, Maui finished second at $155.29 per night. Oahu ($115.39) Kauai ($112.24) and the Big Island ($102.64) finished seventh, eighth and 10th, respectively.

Among a group of major international destinations, Hawaii's statewide RevPAR of $122.97 was second only to Singapore's $158.59 and up significantly from that of key competitors like the Caribbean ($102.39) and Mexico ($54.27), which finished fifth and eighth, respectively.

"Despite the unprecedented market decline that Hawaii endured over the past two years, Hawaii has been able to maintain its strong positioning when compared to other island and sun destinations, most of which have also suffered the same impacts from the global economic downturn," said Joseph Toy, president and CEO of Hospitality Advisors.

"The magnitude of the loss in room demand and pricing discounts during the global recession were quite similar for both Hawaii and its primary competitors," he added. "The pace of recovery is also very similar, with most destinations starting to see increases in room demand but with pricing still lagging behind."

Hawaii's 71.2% statewide occupancy rate year to date through September was fourth among major international destinations, behind Singapore (82.5%), South Korea (75.8%) and Australia (73.6%).

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