Shane Nelson
Shane Nelson

InsightHotel occupancy was 70.7% across the Aloha State in June, a .7% drop from the same period last year and the first year-over-year statewide decline in 18 months.



For the month, average daily room rates grew statewide, climbing 9% from June of last year to $185.46. Revenue per available room averaged $131.12 a night, up nearly $10 from the same period in 2011, according to an industry survey conducted by Hospitality Advisors and Smith Travel Research.

During the first half of the year, Hawaii’s statewide hotel occupancy was 72.8%, an increase of 3.8% from the first six months of 2010, and ADR climbed 9.1%, to $187.84, while RevPAR jumped 15.1%, to an average of $136.75.

“While the percentage increase in room rates may seem impressive, the gains primarily reflect continued recovery from the steep discounts of the past three years,” Joseph Toy, president and CEO of Hospitality Advisors, said in a statement.

Although total room revenue across the Hawaiian Islands was $1.39 billion through the first six months of 2011, and up 15% from the same period in 2010, that figure still fell $190 million short of the industry’s peak earnings in 2006.

“Although 2011 started strong, the first half of the year was punctuated by a number of tumultuous events, including the Japan disaster, revolution in the Middle East, record spring storms in the U.S., escalating fuel prices and persisting unemployment,” Toy said. “These events have certainly impacted the speed of our recovery, which remains fairly uneven, with Kauai and the Big Island lagging well behind Oahu and Maui.”

The report indicated luxury and budget properties across the state enjoyed the highest occupancy during the first half of 2011; both classes posted averages of 75.2% for the six-month period. ADR was $266.38 for luxury properties, $93.38 for budget hotels.
Comments
JDS Travel News JDS Viewpoints JDS Africa/MI