Luxury wholesaler Journese released its first-ever Hawaiian Islands Experiences booklet late last month, hoping in part to increase the number of commissionable activities travel agents book prior to their clients’ departure.
“When clients get to Hawaii, we all know they are going to do activities,” said Kimberly Daley, senior vice president and managing director for Journese. “But they often spend their first day planning their vacation while they’re on vacation, and sometimes they’re booking with the first person they meet hawking activities on the street.”
The luxury brand for Pleasant Holidays, Journese left behind its old Hawaii World moniker earlier this year but still offers vacation packages to a number of destinations around the globe.
The Hawaiian Islands Experiences booklet is the company’s first activities overview brochure, showcasing 42 of the wholesaler’s more than 70 high-end activity partners across the Islands in full color.
Designed to ensure vacationers have a chance to consider Hawaii’s varied assortment of activity options, Journese officials are also hopeful that the booklet will increase agents’ bottom lines.
“I don’t think agents automatically perceive activities to be part of the travel package they should be selling clients before they go to Hawaii, like they typically do for Europe or Asia,” Daley added. “Many agents are leaving money on the table, and we pay commission on all of these activities, so it’s a win-win situation for everybody.”
Daley said more clients are looking for customized vacations today, and Hawaii’s range of activities sets the destination apart in that regard, offering memorable excursions for just about every taste.
Featuring everything from irrigation ditch tubing on Kauai to submarine and zipline tours on Maui, along with many Hawaiian cultural activities, and even a private plane tour of Molokai’s Kaluapapa peninsula, Daley insists the new Journese experiences booklet was designed to make sure clients don’t miss out on Hawaii’s remarkable diversity.
“At the end of the day, when people travel, regardless of where it is and especially in Hawaii, they’re not going to come home raving about the bed,” Daley said. “They come home raving about the experiences.”
Daley also offered some advice for agents worried about overwhelming clients with too much information in the early trip-planning stages, suggesting travel pros contact clients later about possible activity options when they’re a bit more receptive.
“We include the activities booklet in the clients’ final documents, which goes out to them a month before they travel,” Daley said. “Often that’s the best time. They know they’re going, they’re starting to get excited, they’re going on all the websites, they’re getting out their guidebooks, and they’re talking to their friends. And that can be a better time, a month or so before they leave, to make those final activity decisions.”
To check out all of the Journese Hawaii activities, including prices and online booking options, visit www.journese.com