Hawaii carrier Island Air, purchased by Oracle CEO Larry Ellison in February, is trying to acquire the Aloha Airlines name.
Citing a source close to the negotiation, the Honolulu Star Advertiser reports Island Air has been in discussions with Yucaipa Cos., the former majority shareholder of Aloha Airlines, to purchase the defunct airline’s name.
Los Angeles-based Yucaipa acquired rights to the Aloha name when it bought the airline’s intellectual property for $1.5 million in 2010 as part of the company’s bankruptcy liquidation, the newspaper said.
Aloha Airlines ended operations in spring 2008 after 61 years of service.
In 2009, Mesa Air Group sought to rebrand its Hawaii interisland carrier Go as Aloha, but a federal bankruptcy judge stopped the name change after former Aloha Airlines employees protested, according to the Star Advertiser.
Phoenix-based Mesa has also been in discussions with Island Air about providing crew and aircraft for Ellison’s recently acquired airline, the newspaper said.