Fox Searchlight’s “The Descendants” took home two Golden Globe awards Jan. 15, including best motion picture drama, and Kauai tourism officials hope the film's success will help boost arrivals.
The film, shot on Oahu and Kauai, stars George Clooney and focuses on a Hawaii land baron trying to reconnect with his daughters. It is considered one of the favorites to capture the best picture Oscar at next month's Academy Awards and is one of four Hollywood productions released in 2011 that featured the Garden Isle as a backdrop.
“We knew it would be a banner year having four movies turned out,” Sue Kanoho, the executive director of the Kauai Visitors Bureau (KVB), said in a Jan. 17 report in Kauai’s Garden Island newspaper. “We have been able to tie the films back to tourism.”
Kanoho told the Garden Island that her bureau surveys visitors about the effect of films on their decision to travel to Kauai. Through October 2011, 21% of first-time Kauai visitors and 17% of the repeaters said movies had influenced their decision, citing titles like “Pirates of the Carribean,” “Jurassic Park” and “South Pacific.”
Kanoho said the KVB has received calls from potential visitors inquiring about where scenes from “The Descendants” were filmed, and she added that her bureau plans to actively track the movie’s effect on Kauai tourism in 2012.