Hawaii welcomed 597,487 visitors this January, 12.2% more than during the same month in 2010, according to preliminary statistics released by the Hawaii Tourism Authority Feb. 24.

Those travelers spent a total of $1.2 billion during the month, a 19.8% increase over the same period one year ago.

“The numbers represent the ninth consecutive month of double-digit increases in overall spending and are indicative of continued upward momentum this year,” said HTA President and CEO Mike McCartney. “The robust January can be partially attributed to having the Pro Bowl back in Honolulu, as well as our continued focus on driving demand and positively affecting visitor arrivals.”

Among Hawaii’s top four markets, arrivals from the West Coast jumped 12.1%, while those from the East Coast climbed 9.4%. Travelers from Canada surged 18.8%, and visitors from Japan were up 18.7%.

In the category of meetings, conventions and incentives travel, arrivals to the destination were up 5.7% year over year in January.
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