The Aloha State continues to enjoy year-over-year visitor arrivals and spending growth during typically slower shoulder months this fall, bolstered, in part, by gains from the U.S. market.



Hawaii welcomed more than 259,000 visitors from U.S. states west of the Rockies in October, a 9.1% jump over the same month last year, and total visitor spending surged 13% from the U.S. West during the month to more than $401 million, according to preliminary estimates released last month by the Hawaii Tourism Authority (HTA).

Meanwhile, arrivals from U.S. states east of the Rockies climbed 7.7% in October and spending from the market was up 13.2%, to a total of $265.5 million.

The numbers weren’t as rosy, however, from Japan, Hawaii’s largest international market, where arrivals dipped 2.7% and spending fell 7%, to $212 million.

“We continue to monitor the impact of the weakening yen and recent consumption tax hike in Japan, which has resulted in decreases in expenditures and a shorter length of stay from the region,” Ron Williams, interim HTA president and CEO, said in a statement.

Williams added, however, that Hawaii is still on pace to “surpass last year’s record-breaking numbers” but cautioned that “the growth trend in visitor expenditures and arrivals over the past two years is at a much slower pace than in previous years.”
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