The fast-growing field of wellness tourism has a new entrant: Aman hotels and resorts.
While Aman has long offered authentic spa experiences, the company said it is would raise the bar with Aman Wellness, which will include both individual immersion programs and group retreats across its collection of 30 hotels and resort destinations.
“In the past, individuals visited spas just to feel pampered, and while of course this still plays a role in the spa experience, it is no longer the defining point,” said Aman CEO Olivier Jolivet. “Individuals are now seeking deeper relaxation and a more integrated approach to address the root cause of their stress, may it be structural, lifestyle or emotionally generated, which is what our new wellness concept is based on."
The programs, he said, will “take guests through a deeper, invigorating process of renewal, designed to ground, purify and deeply nourish. Our guests are increasingly health conscious and are seeking rejuvenation, a feeling difficult to obtain in today’s fast-paced world."
The first Individual Wellness Immersions will launch at what Aman calls its flagship holistic retreats: Amanpuri in Phuket, Thailand, and Amanbagh in Rajasthan, India.
Amanpuri's immersions feature three-day to three-week programs focused on fitness, weight loss cleansing or meditation. The programs include a variety of options, such as kickboxing, yoga and pilates; special raw and juice-based diets; and mediation, craniosacral therapy and reiki.
In Amanbagh, Aman will offer immersions based on the ancient Indian healing practice of Ayurveda. It ranges from a four-day introduction that includes treatments and a dosha-specific Ayurvedic nutritional plan, to a 21-day purification and rejuvination immersion focused on healing, illness prevention and on improving memory and physical endurance.
The group retreats will bring in experts for special workshops at different Aman properties. In September, for instance, Amankora in Bhutan will feature a retreat led by Karma Phuntsho, a Buddhist scholar who Aman says “will guide a journey both literally and spiritually between the five lodges of Amankora.” The retreat will combine cultural adventures with yoga, meditation, spa treatments and lectures.
In August, September and October, Aman’s three resorts in Bali, Amandari, Amankila and Amanusa, will host mindful-living retreats that concentrate on alignment and awareness. In October, Amanemu in the hot-springs resort of Shima, Japan, offers a retreat that focuses on yoga and bodywork to address issues such as low energy and sleep disorders. In November, in Hangzhou, China, Amanfayun will host a five-day retreat focusing on balancing body and mind, reducing stress and chronic pain and achieving overall increased wellbeing.
The programs are just the beginning of what Jolivet said will be a growing wellness focus at Aman.
“Across the brand, we will continue to implement a mix of bespoke, integrated programs focusing on Ayurveda, nutrition, movement, mindfulness and therapies that are tailored to each individual," he said.
"In the future, we see this approach incorporating a more medical focus, blending Western medical systems with more traditional therapies such as Ayurveda, for example.
Corrections: The hotel company is Aman, not Aman Hotels and Resorts as previously identified. Its resort in Shima, Japan, is Amanemu. It was misspelled in an earlier version. Also, the photo was misidentified as the spa at Amanbagh in Rajasthan, India. It is the spa at Amanpuri in Phuket, Thailand.