Forbes Travel Guide's service standards coming to private air

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Jeri Clausing
Jeri Clausing

In the increasingly competitive field of private aviation, Jet Linx is seeking to position itself as a service leader.

It is partnering with Forbes Travel Guide, which is known for its global star-rating system. The companies said they will work together to adapt for the aviation industry the service standards Forbes uses to determine which hotels, restaurants and spas win its coveted Five-Star Award.

"This partnership is a gamechanger for private aviation and will set a necessary benchmark for the industry," said Filip Boyen, CEO of Forbes Travel Guide. "Our 60 years of expertise in leading with excellence lends itself not just to hospitality but to every industry that wants to cultivate an excellent service culture, so we are excited to support Jet Linx in its path to even greater success."

In addition to rating hotels, restaurants and spas, Forbes offers service training and evaluations to luxury residential companies,  healthcare providers and private clubs.

Jamie Walker, president and CEO of Jet Linx, said his goal is to set "an unrivaled standard of service excellence for our clients; the same service excellence they've come to expect from the finest five-star hotels, restaurants and spas around the world."

The partnership calls for Forbes to assess and train all of Jet Linx's client services workers and flight crews and establish standards for both in-flight and on-the-ground services. After the guidelines are set and training is complete, Forbes will monitor the company and its workers on an ongoing basis, the companies said in a joint statement.

"Our industry has extensive regulatory and operational standards for companies to comply with, but it has never set a customer service standard, until now," Walker said.

Jet Linx is based in Omaha, Neb., and has bases in Atlanta; Dallas, Houston, San Antonio, Austin and Fort Worth, Texas; Boston; Chicago; Denver; Detroit; Indianapolis; Nashville; New York; Scottsdale, Ariz.; St. Louis, Mo.; Tulsa, Okla.; and Washington.

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