Four Seasons is expanding and tweaking its play in private jet travel, offering new but shorter alternatives to its around-the-world itineraries, both on its all-first-class Boeing 757 and on smaller planes for individual charters via partnership with NetJets.
The newest offerings are the latest indication that while private jet travel is increasingly popular with luxury travelers, many are looking for less extensive, more intimate trips than the $130,000-plus around-the-world group excursions that have been launched in recent years.
Four Seasons and Abercrombie & Kent have touted success with their globe-circling itineraries on 50-passenger 757s. But Crystal Cruises earlier this year canceled its launch of seven "air cruises" aboard a customized 777.
By adding a 16-day Latin America trip on its branded jet in 2019, Four Seasons appears to be cutting back on its 24-day around-the-world excursions; it will offer two rather than three as planned for 2018. The price tag for the Latin American trip is just under $100,000, rather than the $140,000 range of its around-the-world trips.
A&K only this month added a second itinerary for 2018, an around-the-world trip with company founder Geoffrey Kent.
At the same time, however, Four Seasons last month unveiled a partnership with Net Jets to offer three completely customizable, nongroup excursions packed with activities and exclusive access.
A six-day "Mountain Adventure" package at Four Seasons properties in Vail, Colo., and Jackson Hole, Wyo., includes private access to the slopes with an Olympic medalist, new custom handmade skis, special lift access, a helicopter ride to Yellowstone for a snowmobile safari and heli-skiing.
A four-day trip to Lanai, Hawaii, includes a Stargazing tour guided by a Polynesian mythology expert aboard a 50-foot catamaran, offroad and horseback excursions, private golf lessons and sushi-making lessons from the chef of Nobu Lanai.
And its six-day trip through France and Italy includes a personally prepared dinner by award-winning Chef Christian Le Squer in the kitchen of the three Michelin-starred Le Cinq at Four Seasons Hotel George V, Paris, a cooking class with a chef at the hotel's Michelin-starred Le George and L'Orangerie restaurants, a vintage car for cruising the French Riviera, a private tour of the Uffizi Gallery in Florence and a visit to the family home and atelier of an iconic French luxury fashion brand.
Peninsula Hotels, which had been set to partner with Crystal on its first air cruises, launched a similar private-jet partnership earlier this year in China. It teamed with Imperial Tours to offer custom itineraries with private jet travel between its properties in China and Hong Kong.