Forget the tie, grill or fancy electric razor this Father's Day. For modern dads, luxury hotels and spas are rolling out the welcome for the growing number of men who want, and deserve, a little pampering.
In its recent Consumer Snapshot, the International Spa Association reported that nearly half -- 49% -- of spa customers are now men, a 70% increase from 2005.
With that rise in interest, of course, comes a host of offers that include spa treatments geared just toward men. Some are in conjunction with traditionally male activities like golf, others with just a slightly more masculine twist.
Pebble Beach Resorts offers foot pampering for dads, including a sports pedicure and a foot and lower leg massage.
Pebble Beach Resorts, for instance, is offering a Sports Pedicure, which comes with an ice-cold beer. The Spa at Pebble Beach Golfer's Hole-in-One package, meanwhile, includes a Sports Bodywork massage that realigns and stretches muscles, works out knots and improves range of motion, followed by a Golfer's Foot Renewal, i.e. a foot and lower leg massage.
In the Adirondacks, the Spa at Whiteface Lodge offers a Modern Man menu with options like the Lumberjack Hand Soother, a 25-minute treatment that includes a rich exfoliation with hand and arm massage; a nail trim, file and buff; and a healing arnica oil massage. Another option: The 50-minute Outdoorsman Facial, designed to repair and protect skin that has been exposed to the elements.
In Arizona, the Sanctuary on Camelback Mountain Resort & Spa has a Tao of Golf treatment that uses advanced bodywork techniques, including Thai, therapeutic and resistance stretching, to warm, stretch and relieve tight and tired muscles.
For dads who prefer that traditional barbershop experience, the Hotel de Crillon in Paris is offering Faites-Vous Chouchouter (Let Yourself be Pampered) day. It begins with a personal consultation at the hotel's Barbiere de Paris, where dads can choose between a beard trim or straight-razor shave, followed by a scalp massage, followed by a top-of-the-line shoe shine and a glass of champagne.
For dads who still prefer a round of golf over golf-themed pampering, the historic Pinehurst Resort in North Carolina is offering a Father's Day Weekend package that includes three nights' accommodations at one of its two hotels, the Carolina Hotel or the Holly Inn; two rounds of golf, including one caddied round on Pinehurst No. 2, the site of the 2004 U.S. Open; and hosted dinners with notable names, including best-selling author James Dodson.
Finally, for those looking ahead to the ultimate gift for 2019, Pebble Beach Resorts has put together the Championship Experience, which at $30,000 will give dads access to the U.S. Open Championship being help there June 13 through 16. The experience includes a seven-night stay in a luxury guest room at the Inn at Spanish Bay; two premier tickets that provide access to the Lodge at Pebble Beach and Pebble Beach Golf Links; and tee times for seven days for two at either Spyglass Hill Golf Course, the Links at Spanish Bay or Del Monte Golf Course.