Peninsula Hotels, which in October announced it would partner with Crystal Cruises for its first around-the-world, private-jet tour, is expanding its reach in the increasingly popular market for luxury packages with noncommercial air options.
The Hong Kong-based hotel company previewed its next step last week at the International Luxury Travel Market in Cannes, France, where marketing executive Robert Cheng announced Peninsula will be adding three China itineraries with private-jet travel for small groups between its properties in China and Hong Kong.
Peninsula has not released an official announcement or details on the China tours. And company officials declined to comment further on plans for possible future expansions in the private-jet arena beyond the inaugural Crystal event on its new, 84-passenger Boeing 777 or the smaller Gulfstream 450 jet charters in China.
But Imperial Tours last month posted details of Peninsula Private Jet Tours Through China on its blog, saying the companies have collaborated to develop the small-group packages for culinary, family and cultural-heritage activities. The trips have set dates throughout 2017, but Imperial said additional journeys could be commissioned or other customized itineraries could be created for private groups with either private or commercial air travel between the Peninsula properties in Beijing, Shanghai and Hong Kong.
The culinary tour, set for May, starts at $26,050 per person, based on double occupancy, for a 10-day trip that includes creating traditional Chinese dishes such as Peking duck, dim sum and even noodle throwing.
The family trip, scheduled for July, starts at $102,120 for a family of four, which Imperial describes as an 11-day tour that "showcases the best of China in a safe and family-friendly interactive setting." Highlights include VIP access to Shanghai Disney, pingpong lessons with an Olympic champion and kite flying at the Temple of Heaven.
The culture-and-heritage tour is a 10-day trip in September that includes viewings of private collections, VIP access to China's cultural treasures and opportunities "to meet with the leaders shaping the worlds of conservation and art from the founders of China's leading auction house to top gallery owners in Beijing and Shanghai to the man who helped devise the legal framework for the preservation of the Great Wall." Prices start at $25,530 per person, based on double occupancy.
In addition to the private-jet packages with Crystal and Imperial, Peninsula recently announced another partnership to meet the growing demand by luxury travelers for exclusive access to cultural highlights.
Peninsula and the ultraluxe Asia travel designer Remote Lands are offering a 15-day Journey Through Asia's Contemporary Art trip for 16 people, beginning Feb. 19, traveling to Bangkok, Hong Kong, Shanghai, Beijing and Tokyo. The trip includes stays in five Peninsula hotels and access to exclusive contemporary art experiences in each city. Prices start at $26,888, not including flights.