Industry Demographics

Today's Agent

Agent? Adviser? What’s in a name?
Thirty-three percent of respondents felt the term that best describes their job function is “travel consultant” a new title that was added for the 2017 Travel Industry Survey. It is now the preferred title beating last year’s “travel specialist” title. 

Office Type 
The work location lexicon for travel consultants continues to develop. In the 2017 survey, home-based agents have divided into two camps – independent home-based agents (37%) versus agents who work from home (18%). Traditional agents represent 45%. 

Agency Employment
In 2017, there was an increase in the number of full-time employees at traditional agency locations from 19.6 in 2016 to 23.3 in 2017. By contrast, the number of independent contractors has fallen from 11.8 in 2016 to 9.1 in 2016. Traditional agencies also employ on average 2.7 part time workers. 

Breaking the Law of Averages

The average gross dollar bookings for 2016 for “traditional travel agencies,” stands at $6.7 million. It is difficult to assign meaning because there is no longer any such thing as an “average travel agency. 

Similar the average gross revenue of an independence home-based travel agent appears to have jumped to $747,000 last year, but he median amount – the amount which, above and below, has approximately the same number of people – was $218,000.

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