AMResorts to open nine properties in the next two years


AMResorts, which operates the Secrets, Dreams and Sunscape resort brands, highlighted its growth strategy at the recent Tianguis tourism conference in Acapulco.

In addition to an investment of more than $50 million in enhancements and expansion last year and $20 million this year at existing properties, the company plans to open nine resorts within two years, said  Gonzalo Del Peon, executive vice president of AMResorts. Five of the new resorts will be in Mexico.

Among the new properties will be Secrets Maroma Riviera Cancun, slated to open in May 2008 on 500 acres. All 410 rooms will have a terrace or patio, a minibar and a 27-inch satellite TV and DVD player. There will be swim-out suites, presidential suites and a 21,000-square-foot spa.

A resort in La Romana, Dominican Republic, will open in winter 2008, and a Secrets property will open in Montego Bay, Jamaica, in mid-2009.

Several properties in the existing portfolio, meanwhile, have enhanced their offerings. The 379-room Dreams Cancun Resort & Spa has partnered with Via Delphi, which operates dolphin-swim programs in Mexico, to open what is billed as the first resort "dolphinarium" in North America.

The interactive dolphin program, Delphinus Dreams Cancun, is scheduled to open this month. Six resident dolphins will provide three daily shows for 20 people at a time. The facility has showers, lockers and DVD video services so visitors can obtain a visual souvenir of their experience. Tickets to the attraction are available to everyone, but hotel guests will be given priority.

To make the most of the new attraction, Dreams Cancun has added a new room category, Deluxe Dolphin View. These rooms have balconies that enable views of the show. In 2008, AMResorts plans to open a second dolphinarium on Cozumel.

Also new at Dreams Cancun and Dreams Tulum is a spa partnership between AMResorts and Pevonia Botanica. The program, called Spa Journeys by Pevonia, offers five "spa journeys," each with treatments designed to address specific needs. 

For more information about Dreams Resorts & Spas, call (866) 2-DREAMS or visit For information about Secrets Resorts & Spas, call (866) GO-SECRETS or visit For Sunscape Resorts & Spas, call (866) SUNSCAPE or visit

To contact reporter Mark Chesnut, send e-mail markches[email protected].

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