AMResorts, which operates the Secrets,
Dreams and Sunscape resort brands, highlighted its growth strategy
at the recent Tianguis tourism conference in Acapulco.
In addition to an
investment of more than $50 million in enhancements and expansion
last year and $20 million this year at existing properties, the
company plans to open nine resorts within two years, said Gonzalo Del Peon, executive vice president
of AMResorts. Five of the new resorts will be in Mexico.
Among the new
properties will be Secrets Maroma Riviera Cancun, slated to open in
May 2008 on 500 acres. All 410 rooms will have a terrace or patio,
a minibar and a 27-inch satellite TV and DVD player. There will be
swim-out suites, presidential suites and a 21,000-square-foot
A resort in La
Romana, Dominican Republic, will open in winter 2008, and a Secrets
property will open in Montego Bay, Jamaica, in mid-2009.
properties in the existing portfolio, meanwhile, have enhanced
their offerings. The 379-room Dreams Cancun Resort & Spa has
partnered with Via Delphi, which operates dolphin-swim programs in
Mexico, to open what is billed as the first resort "dolphinarium"
in North America.
dolphin program, Delphinus Dreams Cancun, is scheduled to open this
month. Six resident dolphins will provide three daily shows for 20
people at a time. The facility has showers, lockers and DVD video
services so visitors can obtain a visual souvenir of their
experience. Tickets to the attraction are available to everyone,
but hotel guests will be given priority.
To make the most
of the new attraction, Dreams Cancun has added a new room category,
Deluxe Dolphin View. These rooms have balconies that enable views
of the show. In 2008, AMResorts plans to open a second dolphinarium
Also new at
Dreams Cancun and Dreams Tulum is a spa partnership between
AMResorts and Pevonia Botanica. The program, called Spa Journeys by
Pevonia, offers five "spa journeys," each with treatments designed
to address specific needs.
information about Dreams Resorts & Spas, call (866) 2-DREAMS or
visit www.dreamsresorts.com. For information about Secrets
Resorts & Spas, call (866) GO-SECRETS or visit www.secretsresorts.com. For Sunscape Resorts &
Spas, call (866) SUNSCAPE or visit www.sunscaperesorts.com.
To contact reporter Mark Chesnut, send e-mail markches[email protected].