The Riviera Nayarit is home
to several ecosystems known for their flora and fauna, making them magnets for
thousands of tourists annually to the area, according to Mark Murphy, managing
director of the region’s convention and visitors bureau.
Of particular interest is the
mangrove ecosystem. According to the CVB, the Riviera Nayarit is one of the few
places in the world where all four groups of mangroves — white, red, black and
buttonwood — are found, especially in the Tovara area in San Blas, a small
fishing village about 90 miles north of Puerto Vallarta.
The mangroves in San Blas
attract birdwatchers, a niche tourism market that contributes to the Riviera
Nayarit’s overall visitor numbers, which topped 1 million in June alone, up
11.1% compared with June 2014.
In high season, more than 500
tourists a day visit the Tovara area to explore the waters around the mangroves
The mangroves are a lure for tourists visiting the Riviera Nayarit.
The destination as a whole welcomed
more than 2.4 million visitors in 2014, including 532,448 from the U.S., which
represents 22% of total arrivals.
“Our market diversification, whether
luxury travelers or those seeking nature, preservation efforts and
ecology-based tours, is an enticing draw for both Americans and Canadians,”
the visitors are returnees while other come on recommendations
of family, friends and recommendations of travel agents and tour wholesalers.
“The continual training
sessions with agents and meeting planners plus the public relations and
marketing strategies keep bearing fruit for the destination,” Murphy said.
The mangroves are doing their
part, as well.