Cancun wants its visitors to get out of their resorts and experience the destination.
“Cancun continues to thrive as a destination because there is no other tourism product out there that can offer the complete tourism experience that we can,” said Jesus Almaguer, CEO of the Cancun Visitors Bureau.
“Investors continue building and renovating because they’ve realized this is a lucrative market, the kind of destination that will outlive travel trends,” he said.
Cancun visitors increased 11% from January through May, compared with the same period in 2013.
This, coupled with a surge in hotel builds, renovations and renovations, should lead to a record-breaking year, topping the 4.6 million visitors in 2013.
“We want our visitors to experience Cancun’s entire tourism product. Once they do, they will realize there is so much more here than they expected, and this keeps them coming back for more,” Almaguer said.
Cancun’s offerings range from explorations of Mayan ruins to boat trips to nearby islands, jungle tours, eco-parks, culinary festivals and fresh-water swims in nearby cenotes, which are natural swimming holes formed by the collapse of porous limestone bedrock.
One new visitor attraction is a large, colorful sign erected on Playa Delfines public beach, one of the three beaches in Cancun awarded a Blue Flag certification as one of the cleanest beaches in the world.
The sign — colorful letters that spell out Cancun, ala the Hollywood sign — serves as a backdrop and photo op for tourists; tourism officials are hopeful that the sign will become a Cancun landmark and identifier.
For Cancun information, visit www.cancun.com