Meagan Drillinger
With demand growing for culturally immersive and nature-driven travel, Mexico's largest state has the power to deliver on both fronts. The mountainous state of Chihuahua is home to the Copper Canyon — a system of six canyons larger and deeper than the Grand Canyon — and the Raramuri, one of Mexico's most enduring indigenous cultures. It's a destination built for clients seeking a connection to the land, history and communities that remain largely untouched by mass tourism.
The Chepe Express, one of Latin America's scenic rail experiences, continues to be a major draw to the state. The trains run from Chihuahua to Los Mochis, Sinaloa, on the Gulf of California, winding through dramatic canyons, pine forests and remote villages. But advisors looking to go beyond the rails can pair the route with community-based Raramuri tourism, from homesteads and guided hikes to craft workshops and traditional meals.
Visiting with the Raramuri
The Raramuri (or Tarahumara) have lived in the Sierra Madre Occidental for more than 15,000 years. They are best known for their long-distance running, but their cultural significance goes even deeper. Today, travelers can visit with families in Sierra Tarahumara, take part in traditional basket weaving using local plants like pine needles and sotol and hike sacred trails with Indigenous guides who share oral histories passed down through generations.
Travelers can participate in traditional dances, ceremonies and music that celebrate nature, culture and holidays. Many visitors take part in these activities, as well. For active travelers, Copper Canyon provides the backdrop for outdoor adventure. Guided hikes led by members of the Raramuri include myths and legends as well as lessons on the local flora and fauna.
This aligns with a broader trend among travelers looking for cultural experiences with a low environmental footprint. According to Grand View Research, the global heritage tourism market was estimated at $604 billion in 2024 and is projected to reach $778 billion by 2030.
Mexico tourism growth
Chihuahua is also gaining attention thanks to Mexico's position as one of Latin America's top cultural destinations, with 35 Unesco World Heritage Sites and more than 1,300 museums nationwide. According to the Ministry of Tourism, international arrivals to Mexico reached 31.5 million in the past six months, a 13.3% increase year over year.
While destinations like Mexico City, Oaxaca and the Yucatan Peninsula continue to dominate headlines, Chihuahua offers something new with these cultural experiences.