Vallarta is hardly new to Mexico’s tourism scene, but a smashing 2015 featuring
an explosion of new hotels — with more slated for the next few years — all but
ensures that Puerto Vallarta will remain a hot spot in 2016 and likely beyond.
Vallarta sits on the Pacific coast of Mexico on the Bay of Banderas, one of the
largest in the world. It is famous for its cruise port and marina, its hotel
zone and a mile-long Malecon that skirts the beach and is lined with bars and
restaurants. But the destination is also renowned as one where tourists can
feel safe and comfortable while still getting a feel for real Mexico.
Jungle-covered mountains tumble down to meet city, sand and sea. The downtown
district of Puerto Vallarta is veined with cobblestone streets, a historical
cathedral that overlooks the sea and boutiques and restaurants. Zip along the
coastline in either direction to discover pocketed sleepy beach towns with
little beach palapas serving ceviche and cold beer. The destination was ranked
second in the Top 10 destinations in Mexico in the TripAdvisor Travelers Choice
poll for 2015.
2014, there was a total of 11,718 rooms available in Puerto Vallarta, with
nearly 4.3 million room nights booked in the same year. Passenger arrivals
totaled 1.5 million, which was a 17.6% growth when compared with 2013. Last
year was just as successful, as the Puerto Vallarta Tourism Board touted a 90%
occupancy rate for December. From Dec. 19 to Jan. 6, the destination anticipates a
20% increase from last year, and all hotels in the marina and hotel zones reported
100% occupancy from the holiday season. For the year, 2015 looks like it will
be the destination’s best since 2008, as it recorded an average occupancy
rate of 65% from January through November. There was close to 1.8 million
international visitors during the same period, a 19% increase from 2014. Miguel
Andres Hernandez, director of the Puerto Vallarta Office of Conventions and
Visitors said that visitors have generated almost $30 million to the
destination’s hotels and more than $30 million going to local businesses. This
is a whopping 350% increase from 2014.
Puerto Vallarta sits along the Bay of Banderas. Photo Credit: Meagan Drillinger
coastal city exploded with new hotels in 2015. The Grand Fiesta Americana,
Hotel Mousai, Hyatt Ziva Puerto Vallarta, Sunscape Puerto Vallarta, Casa
Kimberly and Garlands del Rio all opened their doors last year. The addition of
these major and boutique hotels shows the growing interest and growing
diversity of Puerto Vallarta and its ability to cater to travelers seeking
to come this year will be the W Punta de Mita, which will open on the Riviera
Nayarit just 15 miles from Puerto Vallarta, as well as Estudio 6, which will
open in March.