El Arco de Cabo San LucasThe Los Cabos Convention & Visitors Bureau launched a new marketing campaign targeting North American travelers.

Highlighted by a series of print and digital ads, the campaign promotes activities and vacation offerings for visitors.

“Los Cabos continues to uphold a great reputation and brand recognition as one of Mexico’s premier beach destinations,” said Alberto Coppola, president of the CVB. “The goal of our new campaign is to showcase the many sides of Cabo.”

The campaign highlights the diversity of Los Cabos from luxury resorts to rugged adventure offerings, according to Coppola.

The ads feature dual headlines in bold letters superimposed over a map of the destination. Images represent the faces of Cabo to reinforce the campaign’s varied visitor offerings and experiences.

For details, go to www.visitloscabos.travel.

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