The Oman Tourism Development Co. (Omran) has unveiled VisitOman.om, a national online booking and information gateway for the travel trade. In its first phase, registration is now open for Travel Trade partners in international markets.

The platform was developed to position Oman as a growing tourism destination to global markets and to increase inbound tourism.

The portal will offer quality assured packages with instant confirmation, fully supported by destination and partnership specialists.

Salim bin Mohammed Al Mahruqi, minister of heritage and tourism, said: "The platform will digitize the local tourism supply chain in cooperation with our partners and will become a vital factor in supporting the sultanate's vision to increase local and international investments in tourism infrastructure, in addition to achieving our objective to attract 11.7 million tourists by 2020."

The launch of VisitOman.om comes as the sultanate rolls out strategic initiatives to reboot the tourism sector and resume tourism activities.

It is expected that by Q4, VisitOman.om will become an all-encompassing resource for the travel trade sector, which will seamlessly connect the entire accredited Omani travel supply chain globally.

The extended portal will include a live booking engine that allows for easy supply and demand integration with trade partners. It will also include information about partnership opportunities and packages, which creatively unite the sultanate's vast offerings. Informative content and simplified booking tools for flights, transfers, hotels, tours, excursions, restaurants, packages, discounts, incentives and more will be offered by accredited and certified quality suppliers, all of whom will be vetted through an accreditation process before being featured.

VisitOman.om will simplify interactions with global travel players, including travel agents, tour operators, consolidators, aggregators and distributors.

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