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Travel Weekly Magellan Awards
Travel Weekly Magellan Awards

INTRODUCTION

Last year, the industry's promoters were dealt a very difficult hand: How does one keep travel top-of-mind with consumers when consumers are fearful of the consequences of travel?

This year, the challenge was quite different. Twelve months-plus of pent-up demand spelled opportunity, but not pure opportunity. Uncertainty about constantly changing rules for crossing borders and the hassle of Covid testing (and filling out Passenger Locator Record forms) dampened, for some consumers, the desire to get back on the road. And fear remained a factor for other consumers, especially after the delta variant emerged. A deft, sensitive hand was required to market travel in 2021.

One benefit of the long pause in travel during the pandemic was that it gave designers the time to reimagine interiors, create new looks for promotions, and see their visions realized in record time.

Tour operators, travel advisors, cruise lines, air carriers, hoteliers, destinations, car rental companies, travel insurers and the tech companies that serve the travel industry rose to the challenges admirably, and the results of their work follows. Some was created during periods of great hope, others during particularly challenging times. But from concept to executions, all achieved a level of excellence that rose far above their competitors.

And that's what the Travel Weekly Magellan Awards recognizes. Gold and silver Magellans are given to honor the very best examples of design and promotion that balance the exact right words, materials, shapes, colors and technology to create an impression that moves a traveler, even when travel itself was not possible.

Magellan winners are those marketers and designers whose exploration of travel's possibilities rings true and stands out. Their carefully crafted messages, whether spoken, printed, posted, broadcast, streamed or tweeted, expand the possibilities of what travel can mean.

The art of conceiving, composing and distributing inspiration on the sales and marketing side and the alchemical process that transforms abstract creative thought into physical beauty on the design side is reflected in what you're about to see.

This year's silver and gold Magellan winners are the industry's marketers, designers, copywriters, videographers, architects, graphic artists, creative directors, photographers and travel consultants who not only captured the essence of travel but hold out the promise of what travel will bring once it resumes in full.

Magellan judges aren't remunerated but are moved to volunteer in the spirit of recognizing and rewarding exceptional efforts. It is the judges' profound understanding of both consumers and the underlying benefits of travel that make the Magellans meaningful. I want to, again, publicly share my deepest appreciation to them for putting in the time and effort required to collectively view and score thousands of entries.

(Note: While we're confident these judges could be objective and unbiased no matter whose work they were reviewing, we have taken steps to ensure that there isn't even the appearance of conflicts of interest. None were given entries to critique in categories in which they directly work or have worked.)

The awards are as much for the benefit of Travel Weekly's readers as for those who entered the competition. As you review the Magellan Awards winners, we hope that you, too, agree with the judges that, indeed, the essence of travel has been captured.

Arnie Weissmann

Arnie Weissmann
Executive Vice President and Editor in Chief, Travel Weekly

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METHODOLOGY

The Magellan Awards honor the best in travel and salute the outstanding travel professionals behind it all, from design to marketing to services.

This year's awards recognize a broad range of industry segments: Airlines and Airports; Cruise Lines; Destinations; Hospitality; Online Travel Services; Tour Operators; and Travel Advisors and Agencies.

Entrants submitted various multimedia elements, such as photos and videos; print materials; and websites, and a panel of 16 travel industry heavyweights judged the entries (none judged categories in which they work or have worked).

Entries do not compete with one another but are instead judged against a standard of excellence based on the long experience of Travel Weekly and considering the category entered.

Judges were asked, for example, to consider how relevant the elements of an entry were to its sector of the travel industry, how well designed the supporting elements were and whether they found the entry "appealing or intriguing"

Those entries scoring between 90 and 100 were given gold Magellans. These entries were considered by the judges to be clearly excellent and the best of the best. Entries scoring from 80 to 90 were deemed outstanding work and were awarded silver Magellans.

Therefore, there might be multiple gold or silver winners in a particular category, or only silver winners, or no winners at all.

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MAGELLAN AWARDS JUDGES

Richard Bangs

Richard Bangs

Bangs is a pioneer in travel, digital media, e-commerce and other frontiers. He produced the first internet travel site (www.mtsobek.com), the first travel CD ROM (The Adventure Disc) and the first virtual expeditions (www.terra-quest.com). His list of contributions to the world of travel and media includes publishing more than 1,000 articles, 19 books, producing numerous documentaries and lecturing at notable venues. He is host and executive producer of Richard Bangs' Quests for PBS. 


Jean-Claude Baumgarten

Jean-Claude Baumgarten

An influential leader in global tourism for more than 50 years, Baumgarten has held executive positions at Air France and World Travel & Tourism Council, where he was a CEO and Vice Chairman. Baumgarten established CREWE Associates in 2011, where he is currently Chairman and CEO. The company provides consulting services to private companies and governments.


Bruce Beckham

Bruce Beckham

Bruce Beckham is a consultant in the travel and tourism industry specializing in travel industry philanthropy and corporate social responsibility. He is the Executive Advisor and the former Executive Director and CEO of the travel industry's award-winning, non-profit organization, Tourism Cares. He is a Certified Tourism Professional, the former owner of a travel agency and packaged tour company, and a former president of NTA.


Bill Carroll

Bill Carroll, PhD

Carroll is the CEO of Marketing Economics, a consulting firm specializing in travel industry marketing, pricing, distribution, and revenue management. His clients have included Expedia, Vail Resorts, Leading Hotels of the World, LVMH, Hilton International Hotels, Wyndham Hotel Group, Priceline and TripAdvisor. As a retired professor, Carroll continues to offer online courses through e-Cornell, has authored numerous articles and reports and has held a variety of senior positions in the travel industry.


Harry Dalgaard

Harry Dalgaard

Dalgaard has 40 years of experience in different areas of the travel industry, including airline, retail travel agency and tour operator. He is the Founder and President of international tour operator Avanti Destinations, Inc. He has held several positions at the USTOA, where currently he is Vice Chairman. He also has been on the advisory boards of the German National Tourist Office and Atout France for many years.


Peter Greenberg

Peter Greenberg

An award-winning reporter and producer, Peter Greenberg is the travel editor for CBS News and host of the national CBS "Eye on Travel" radio show, broadcast from a different location around the world each week. He hosts the public television show "The Travel Detective with Peter Greenberg," a series of 40+ half- hour episodes featuring travel news, must-have information and insider tips.


Heather Greenwood Davis

Heather Greenwood Davis

Davis is a contributing writer and on-air story-teller for National Geo-graphic, a feature writer for AFAR, Travel+Leisure, The Globe and Mail and other national and international publications. She is the resident travel expert on “The Social” — a national daily show — and co-host of “Get Set, Go!” on CHCH. Davis has spoken at trade events hosted by TravMedia, US Travel Association, Destination Canada, SATW and been featured in O Magazine to NPR.


Johnny Jet

Johnny Jet

John E. DiScala, aka Johnny Jet, has traveled over 100,000 miles a year since starting his newsletter in 1995 and has visited close to 100 countries. He and his website JohnnyJet.com have been mentioned in major publications, including USA Today and The Los Angeles Times and he has appeared on network TV. He was named one of Forbes’ Top 10 Travel Influencers and writes about everything travel.


Rob Kwortnik

Rob Kwortnik, PhD

Kwortnik is an Associate Professor of Services Marketing at Cornell School of Hotel Administration. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, Tourism Management and the Cornell Hospitality Quarterly. He has been honored nine times as a Teacher of the Year at Cornell and is a recognized expert on the leisure cruise industry.


Bob Lambert

Bob Lambert

Lambert spent over 30 years with Avis Budget Group and its predecessor companies, where he held multiple senior leadership positions, both in the field and at a headquarters level. He is currently a Managing Director in the Scottsdale, Ariz., office of executive search firm Harvard Group International (HGI), focusing on multiple industries, including non-profit, travel and transportation and sports and entertainment.


Rudy Maxa

Rudy Maxa

Maxa is the host and executive producer of “Rudy Maxa’s World,” the Emmy Award-winning public television travel series. His 95 televi-sion episodes air on public television sta-tions nationwide and in 121 countries in 22 different languages on Travel Channel International. The voice of National Geographic Traveler’s “Walks of a Lifetime” podcasts, he also hosts the weekly travel radio show “RM World Travel with Rudy Maxa and Robert & Mary Carey.”


Kathy Misunas

Kathy Misunas

Misunas currently serves as an advisor and Board Director to various public and private businesses, and acts as a principal of Essential Ideas, a consultancy specializing in the global travel and tourism, technology and online retailing fields. Previously, she was CEO of SABRE, CIO of American Airlines and CEO of Reed Travel Group. Misunas is a co-author of the publication Multi-Channel Distribution: The Essential Guide.


Norie Quintos

Norie Quintos

Quintos is a consultant for the travel industry on communications strategy, media relations, custom content and messaging. An award-winning journalist, she is an Editor at Large for National Geographic Travel Media. She is the former executive editor of National Geographic Traveler and was an editor at U.S. News and World Report and Caribbean Travel and Life. She is a member of the Board of Directors of the Adventure Travel Conservation Fund.


Brian Robb

Brian Robb

Robb is a travel industry consultant and serves as Board Chair for The Travel Institute. He started his long travel career in sales and sales management, representing an international airline and hotel group. He followed that with roles at Carlson Companies, including Global Vice President of Marketing. More recently, he focused on corporate and product strategies at La Macchia Enterprises.


Ned Walker

Ned Walker

John E. “Ned” Walker served as Senior Vice President and Chief Communications Officer of Delta Air Lines Inc., from 2008 until his retirement in 2019. Walker joined Delta from Continental Airlines Inc., where he served for 21 years as a leading communications strategist. He retired from Continental in 2008 as a member of the airline’s Management Committee and Senior Vice President of Worldwide Corporate Communications.


Wayne Wielgus

Wayne Wielgus

A hospitality industry veteran of more than 30 years, Wielgus is the founder of the International Advisor Group, a consultancy for the hospitality industry. Previously, he served as Senior Vice President of Marketing for Celebrity Cruises and Azamara and Executive Vice President and Chief Marketing Officer of Choice Hotels International.

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