Travel agents attending Travel Weekly's CruiseWorld & Home Based Agent Show will be able to build a 25-hour customized agenda of training and educational sessions that are tailored to meet their specific business needs, said Arnie Weissmann, Travel Weekly's editor in chief.
"We'll be offering about 60 hours of peer and expert training programs, technology workshops, CLIA certification classes, think tanks and executive forums for agents to choose among," Weissmann said. "All are tied into building revenue and profitability."
New to this fall's show are five "Learning Bursts." These will take place on the second day of the conference, and each agent will have the opportunity to attend two of these intensive, 30-minute training sessions. Each includes five action steps that can have an immediate, positive impact on an agent's business.
Learning Burst topics are:
- "The $100 Marketing Plan," presented by Stephanie Lee.
- "Create a Niche Business Plan," presented by Steve Lincoln.
- "Mastering the Romance Market," presented by Jennifer Doncsecz.
- "Who's Got Your Back?" presented by Virginia Barthel and Carol Rogers.
- "Super Size Me: Upselling Techniques," presented by Stuart Cohen.
"We want to be sure every conference attendee is able to return to their businesses and implement new strategies and practices that will help their businesses grow and be more profitable," Weissmann said. "These sessions are designed to do just that."
The show, to be held in Fort Lauderdale Nov. 7 to 10, will also feature ship inspections sponsored by ARC. They include the Celebrity Infinity and the Emerald Princess on Nov. 7; the Carnival Valor, the Carnival Liberty, Holland America's Eurodam, the Norwegian Epic and Royal Caribbean's Oasis of the Seas on Nov. 10; and the Carnival Freedom, the Norwegian Pearl, Royal Caribbean's Allure of the Seas and the Ruby Princess on Nov. 11.
Space for ship inspections is limited and will be reserved on a first-come, first-served basis.
Agents will also hear from the CEOs of major cruise lines, including Adam Goldstein, CEO of Royal Caribbean International; Mark Conroy, CEO of Regent Seven Seas Cruises; Rick Sasso, CEO of MSC Cruises North America; and Michael Bayley, CEO of Celebrity Cruises.
A Master Class in Sales and Marketing will feature Chris Austin, vice president of global retail leisure and luxury sales for Starwood Hotels & Resorts; Vicki Freed, senior vice president for sales and trade support and services at Royal Caribbean International; Steve Gorga, president and CEO of Travel Impressions; Mark Kammerer, senior vice president for marketing and North American sales at Holland America; Joni Rein, vice president for worldwide sales at Carnival Cruise Lines; Dondra Ritzenthaler, senior vice president of sales at Celebrity Cruises; and Andy Stuart, executive vice president for global sales and passenger services at Norwegian Cruise Line.
A $25 early-bird registration discount will end Sept. 28. The Hilton Fort Lauderdale Marina is the host hotel, and attendees who book rooms through Travel Weekly's show website will receive a rate of $135 per night, plus tax (single/double occupancy).
Go to www.travelweeklytradeshows.com.