Art is a centerpiece of Downtown Grand's new Gallery Tower

The Downtown Grand's new tower features the interactive "Transmigrations" art installation.
The Downtown Grand's new tower features the interactive "Transmigrations" art installation. Photo Credit: Jesse Sutherland / Downtown Grand

A variety of art is showcased at the Downtown Grand Hotel & Casino's new Gallery Tower, which opened Sept. 22.

The centerpiece of the art program is "Transmigrations," an interactive, augmented reality-based art installation exclusively available to guests staying in rooms in the property's Virtual Pad collection.

With an in-room iPad and a proprietary app created by multimedia artist Camila Magrane, guests can view and interact with the augmented reality features of the artwork just outside of their window.

"Interactivity in art allows viewers to be involved in ways that other art cannot. It creates wonder and playfulness that is so valuable in our lives," Magrane said. "I don't know that an experience like this exists in any other hotel in the world, so it's truly an honor to be a part of such an innovative project and creative endeavor."

A rooftop ceremony on the Citrus Grand Pool Deck marked the opening of the eight-story, 495-room tower.

The Gallery Tower features three 1,500-square-foot penthouse suites, 47 studio units, 20 one-bedroom suites, 313 Superior style rooms and 112 Virtual Pad rooms. Its addition brings the property's total inventory to 1,124 hotel rooms.

Downtown Grand has expanded its fitness center and is equipped with digital kiosks in the new porte cochere to enable contactless check-in and checkout for guests.

For more information and to book a stay at Downtown Grand, visit


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