At Cosmopolitan, Apple Pay in play

The lobby at the Cosmopolitan, the first Strip casino to accept Apple Pay.
The lobby at the Cosmopolitan, the first Strip casino to accept Apple Pay.

Go ahead and leave your wallet in the room: You won't need it to grab a cocktail at the Cosmopolitan's shimmering Chandelier Bar or to pay for the decadent three-course lunch at Greek seafood shrine Estiatorio Milos.

The Cosmopolitan recently announced that it has begun accepting Apple Pay in various locations throughout the resort, the first Strip casino to offer the technology to guests.

Like Google Wallet, Apple Pay is a contactless electronic payment system that uses account or credit card information stored on a phone or other mobile device (including Apple Watches) to quickly purchase items simply by tapping the device on a PIN pad. That means your phone becomes a virtual wallet and that you don't have to reach for the plastic next time you want a slice from Secret Pizza.

Lisa Marchese, chief marketing officer at the Cosmopolitan, said the resort's target demographic is "increasingly integrating mobile platforms into every facet of their lives. By offering them a streamlined and seamless payment option, it adds to their overall experience. And with this being such a big trend amongst our guests, it's uber-important for us to bring new innovations to the table."

Since early June, casino visitors have been able to use Apple Pay to purchase rooms at the resort's front desk, lunch at the restaurants, a Saturday-night outfit at certain stores or even an extra tequila shot at one of the property's bars. The PIN pads will also accept similar electronic payment systems, such as Google Wallet.

"Our intent is to make the guest experience simple and consistent with the way guests live their lives outside of Las Vegas. Accepting contactless payments with Apple and Android products is certainly a way to do that," Marchese said.

The Cosmopolitan isn't the only hotel company to recognize the value of embracing emerging payment technology. Marriott International announced in March that it would begin phasing in Apple Pay at check-in at select properties in the U.S. this summer. Among the first batch of 12 hotels to offer the technology are the Ritz-Carlton New York — Central Park, San Francisco Marriott Marquis and Edition Miami.

The new technology aims to streamline the purchase process, making transactions run smoothly and quickly.

"The terminals are intuitive, secure and fast," said Marchese. "Guests can just tap their mobile devices and go."

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