Rolling out the red carpet for spring breakers

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InsightYou’d think that Las Vegas and spring break would go together like hand and glove.

But the truth is that outside of, say, the Palms and Hard Rock hotel-casinos, Vegas resorts rarely explicitly go after the nearly 6 million college students and young adults who annually fan out all over North America for spring break fun.

The weeklong break can be lucrative for host cities. A 2000 survey by the University of Texas-Pan American Center of Tourism Research noted that spring break generated $204 million in economic impact and added 4,276 jobs to the popular haunt of South Padre Island, Texas.

Though there are no official stats on spring breakers’ historical economic impact on Las Vegas, hotels typically hike room rates due to higher demand.

Nick McCabe, vice president of strategy for nightclub operator Angel Management Group (whose Vegas clubs include Pure at Caesars Palace and Lax at the Luxor), told the Las Vegas Sun that “March is a great month for Vegas. There’s great weather and the pools are opening, so those things combined produce a great crowd. It’s not the craziness of the holiday weekends, but it’s two to three weeks of steady attendance numbers, so it’s probably one of the busiest periods for us.”

While most hotels don’t publicly court the spring break crowd — some due to leeriness about the age of visitors — this year, no company has been more aggressive than MGM Resorts International. From live entertainment and beer pong to pool parties and happy hour specials, MGM Grand, Mandalay Bay, Monte Carlo, New York-New York, Luxor and Excalibur are teaming up to host the ultimate block party through April 30.

With rates up to 20% off, guests who book a room now through April 30 can enjoy access to all six participating hotels and a variety of activities and special events:

• The MGM Grand package includes complimentary admission to Studio 54/Tabu Ultra Lounge and a $38 Spring Break menu at Diego Mexican Restaurant.

• The Mandalay Bay is offering a $50 cabana credit for Mandalay Bay Beach and 30% off tickets to “The Lion King.”

• At the Monte Carlo, guests can purchase a $20 Bar Hopper pass good for five drinks at any Monte Carlo bar or lounge.

• New York-New York’s package offers 2-for-1 admission to the property’s roller coaster and 2-for-1 breakfast at Il Fornaio.

• The Luxor is offering complimentary admission to the CatHouse Ultra Lounge and $15 off a custom airbrush tan at Nurture Spa & Salon.

• At the Excalibur, guests can enjoy a complimentary Jell-O shot at Dick's Last Resort and 2-for-1 Dos Equis at Luxor’s T&T restaurant.

Upon booking one of the Spring Break Escape Packages above, guests will receive an exclusive card key that gives them access to select sister property pools as well as participating nightclubs and lounges throughout all six properties. 

For more information, visit www.mgmresorts.com.

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