MGM Resorts International’s loyalty program, M Life, has inked partnerships with Visa and with Topguest, whose products enable loyalty programs to reward members for sharing on social networks. M life will reward members with tier credits for social engagement and timely offers for using their enrolled Visa card.
Visa account holders may visit www.visa.com/mlife to enroll and sign up for text alerts. Offers may include special ticket prices for shows, dining opportunities, retail promotions and more for members who make hotel reservations online or via phone using their enrolled Visa account. M Life Mobile Offers will launch later this year at the Beau Rivage in Biloxi, Miss.; the Gold Strike in Tunica, Miss.; and the MGM Grand Detroit.
Through a relationship with Topguest, a product of Switchfly, M Life now rewards members for sharing their experiences via social networks. Members who link their social media accounts will receive 500 M Life tier credits when they virtually check in with Facebook Places or Foursquare, post a location-tagged tweet to Twitter or share an Instagram photo from participating MGM Resorts’ venues on the Las Vegas Strip as well as in Biloxi, Tunica or Detroit.
Members can earn 500 tier credits per resort per day. In Las Vegas, they can earn up to 6,000 credits if they visit all 12 participating properties in a day. A maximum of 7,500 tier credits per quarter, with a possible total of 30,000 each year, may be earned through social engagement.
“Through these strategic marketing relationships, we’ve enabled M Life to identify and reward engaged members, whether they are at one of our resorts or interacting with us on their mobile phones and social networks,” Bill Hornbuckle, chief marketing officer for MGM Resorts International, said in a statement. “These new relationships enhance members’ travel experiences, recognize their loyalty and reward them for it.”