NYC, Bermuda and Newport partner on sailing promotion

Sailboat in NYC
Photo Credit: Bumble Dee/Shutterstock

New York City, Bermuda and Newport, Rhode Island, are joining forces to promote sailing events in all three destinations. 

They are calling the collaboration the "Bermuda Triangle of sailing, luxury and lifestyle." Marketing will target luxury travelers with premier sailing events in each location. Marketing initiatives will include coordinated digital placements, social media, traditional public relations, trip giveaways and other advertising. 

"It only makes sense to unite with NYC & Company and the Bermuda Tourism Authority as our three destinations share such compelling and intertwined sailing histories, and most importantly, a vibrant sailing future," said Evan Smith, CEO of Discover Newport. 

This year's sailing races include the Argo Gold Cup in Bermuda, May 6 to 11; SailGP Regatta in New York, June 21 and 22; and the 35th Anniversary Newport Regatta at Sail in Newport, July 5 to 7.

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