New York and Toronto doing reciprocal tourism promotion

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Photo Credit: Alexander Demyanenko/Shutterstock

NYC & Company and Tourism Toronto have formed a two-year alliance to help boost tourism to their cities.

The partnership is the first city-to-city partnership for Tourism Toronto. It's the first Canadian partnership for NYC & Company.

"We have done a few of these this year and in many respects the renewal in Mexico City and the new agreement here in Toronto helps insulate ourselves from some of the travel ban rhetoric and reinforces our welcoming message to the world," said Chris Heywood, senior vice president of global communications for NYC & Company.

Under the agreement, the destination marketing organizations will collaborate and share best practices. Both cities will exchange $500,000 in marketing and advertising assets to help promote the other destination.

Bus stop shelter advertisements in New York that promote Toronto will appear for eight weeks starting on Oct. 23. In the third week of November, New York City advertisements in media and on the radio will be featured in Toronto through February.

"New York City and Toronto share so much in common and both cities wholeheartedly embrace their diversity and multicultural dynamism, positioning both destinations as attractive and welcoming hubs for global travel," said Fred Dixon, NYC & Company president and CEO. "We look forward to cultivating our city-to-city collaboration with Toronto over the next two years and using the expanded relationship to boost more travel between Toronto and New York City."

According to the organizations, New York welcomed 928,000 Canadian visitors in 2016, projected to increase to 938,000 this year, its third-largest source of international visitors. In 2016, 2.8 million American visitors went to Toronto, which marked the eighth consecutive growth year from the U.S. market.

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