NYC & Company and Tourism Toronto have formed a two-year
alliance to help boost tourism to their cities.
The partnership is the first city-to-city partnership for
Tourism Toronto. It's the first Canadian partnership for NYC & Company.
"We have done a few of these this year and in many
respects the renewal in Mexico City and the new agreement here in Toronto helps
insulate ourselves from some of the travel ban rhetoric and reinforces our
welcoming message to the world," said Chris Heywood, senior vice president
of global communications for NYC & Company.
Under the agreement, the destination marketing organizations
will collaborate and share best practices. Both cities will exchange $500,000
in marketing and advertising assets to help promote the other destination.
Bus stop shelter advertisements in New York that promote
Toronto will appear for eight weeks starting on Oct. 23. In the third week of
November, New York City advertisements in media and on the radio will be
featured in Toronto through February.
"New York City and Toronto share so much in common and
both cities wholeheartedly embrace their diversity and multicultural dynamism,
positioning both destinations as attractive and welcoming hubs for global
travel," said Fred Dixon, NYC & Company president and CEO. "We
look forward to cultivating our city-to-city collaboration with Toronto over
the next two years and using the expanded relationship to boost more travel
between Toronto and New York City."
According to the organizations, New York welcomed 928,000
Canadian visitors in 2016, projected to increase to 938,000 this year, its
third-largest source of international visitors. In 2016, 2.8 million American
visitors went to Toronto, which marked the eighth consecutive growth year from
the U.S. market.