New York looks to China and Brazil for big tourism growth


New York aims to boost tourism's annual economic impact by almost 45% during the next three years by increasing marketing efforts in South America and the Asia-Pacific region.

Between 2011 and 2015, the number of annual visits from China and Hong Kong will jump 51% to 494,000, while the number of annual visits from Brazil will rise 45% to 1.02 million, projected NYC & Company, New York's tourism-marketing organization.

New York also expects large increases in visitors from South Korea and Argentina, according to NYC & Company.

In a presentation at the International Pow Wow conference in Los Angeles on Tuesday afternoon, NYC & Company forecasted that travel and tourism will have an economic impact totaling $70 billion in 2015, up from $48.5 billion in 2011.

NYC & Company said the number of international visitors will increase 26% to 11.1 million in 2015, while the number of visitors from the U.S. will rise 7.2% to 43.2 million.

"We've been lucky to be ahead of the curve, and have been investing heavily in the foreign market for a few years," said NYC & Company CEO George Fertitta, adding that New York's overseas market share of international visitors is 33%. "Each market share point means $600 million in direct spending."

If the city reaches its $70 billion goal, New York will have almost doubled both visitor count and economic impact between 2005 and 2015, said NYC & Company. About two-thirds of the economic impact is from direct tourist spending, while the rest is a measure of job creation.

Last year, New York attracted a record 50.6 million visitors, with 80% coming from within the U.S. NYC & Company is forecasting that the city's visitor count will hit 55.9 million in 2015.

New York visitors spent $32.5 billion last year, up 3.2% from the $31.5 billion spent a year earlier.

Follow Danny King on Twitter @dktravelweekly.


From Our Partners

From Our Partners

2022 VisitScotland Logo
Fall in Love with Scotland
Register Now
World of Luxury 12.06.21 Horizontal
World of Luxury
Read More
What's New 2022
What’s New 2022
Watch Now

JDS Travel News JDS Viewpoints JDS Africa/MI