Travel marketing organization NYC & Company has opened an office in Singapore to
bolster travel from Southeast Asia to New York.
NYC & Company is specifically hoping to
use its new outpost in Singapore to attract tourists from Vietnam, the
Philippines, Singapore, Indonesia, Malaysia and Thailand. The office will be
operated by Xzodus, a Singapore-based company led by director Ee Lian Lee.
"The Southeast Asia region is an important emerging
target segment for New York City, representing more than 225,000 visitors each
year. Through the expansion of our promotional efforts in this region, we look
forward to inviting even more travelers to discover the unique beauty and
magnetism of the five boroughs," said NYC & Company CEO Fred Dixon.
In 2017, New York had 46,000 visitors from Vietnam, 63,000
from the Philippines, 43,000 from Singapore, 33,000 from Indonesia, 19,000 from
Malaysia and 23,000 from Thailand for a total of 227,000 from Southeast Asia.
"It's really important to diversify our global reach to
be able to ensure NYC remains a leading global travel destination despite
currency shifts and changes in the geopolitical landscape that often occur,"
said NYC & Company senior vice
president of global communications Christopher Heywood.
Including Singapore, NYC & Company now has 17
international offices serving 28 regions.
NYC & Company
is promoting New York at the travel show ITB Asia this week, spotlighting its "2019
-- A Monumental Year" campaign.
2019 has been dubbed "a monumental year" for a
number of reasons, including the opening of several large-scale developments
and tourist attractions like the new Statue of Liberty Museum. New York will
also host WorldPride, the first time the LGBT event will be held in the U.S.