Tonino Lamborghini to open shop in Caesars Palace

The boutique in Caesars Palace is Tonino Lamborghini's first in the U.S.
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Tonino Lamborghini, in partnership with Desire Fragrances, will open its first boutique in the U.S. in Caesars Palace Las Vegas this month.

The boutique, in the Appian Way Shops near the Palace Tower guest elevators, will showcase fragrances for men and women. It will also offer Tonino Lamborghini luxury Swiss-made watches, tech accessories, graphic tees and other products.

"With our partner, Desire Fragrances, we chose our first store in the U.S. to be at Caesars Palace because it takes us back to the grandeur of Rome and to our original Italian roots," said Tonino Lamborghini, president of Tonino Lamborghini Group, who founded the company in Italy in 1981.

The brand, identified with its legendary bull icon, will host events throughout the year at Caesars Entertainment resorts in Las Vegas. There will be fragrance collection launches, Las Vegas-exclusive merchandise and other promotions and product samplings at the Colosseum at Caesars Palace and Zappos Theater at Planet Hollywood Resort & Casino.

Gift shops at a number of other Caesars properties, including the Cromwell and Paris Las Vegas, will carry select Tonino Lamborghini men's fragrances.

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