Vegas.com has formed a partnership with NetplayTV Group, a U.K.-based interactive gaming company.
“As the United Kingdom continues to grow as one of our city’s largest inbound destinations for international travelers, we found it perfect timing to extend our outreach and attract new customers to our site,” Jim Gibson, president of Vegas.com, said in a statement. “This is a step toward a broader online gaming strategy, while at the same time, we’re providing exposure about Las Vegas to a key market.”
Vegas.com will offer content specifically aimed at U.K. site visitors, while frequent users of NetplayTV’s gaming site SuperCasino.com
will be provided special offers for Las Vegas travel.
NetplayTV’s roulette TV program, nationally broadcast live in the U.K., will integrate Las Vegas content provided by Vegas.com. Content will include the Vegas Minute, a weekly segment featuring what’s happening in Las Vegas.
Charles Butler, CEO of NetplayTV, said, “We are pleased to be working with the team at Vegas.com to extend this experience to their U.K. customers [while] also utilizing the extensive inventory of live content and trips that they have to offer.”