Episode 16: Black voices in travel: Perceptions of diversity

Kier Matthews, left, an Margie Jordan, our guests on this episode of the Folo by Travel Weekly.
Kier Matthews, left, an Margie Jordan, our guests on this episode of the Folo by Travel Weekly.

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The Folo welcomes back two contributors, Margie Jordan of CCRA and Kier Matthews of Classic Vacations, as they again tackle the problem of diversity in travel. In this episode, the jumping-off point is a survey of travel advisors conducted by Travel Weekly that revealed a wide gulf between how white travel sellers and nonwhite sellers perceive diversity in the travel industry. Matthews and Jordan also discuss the results of an MMGY survey of Black travelers and how much they spend on leisure vacations. 

Further reading:

Diversity perception and reality: The Travel Weekly survey  /Travel-News/Travel-Agent-Issues/Diversity-perception-and-reality

Forum: Stephanie Jones: The new administration must do more for Black businesses /Articles/New-administration-must-do-more-for-Black-businesses

MMGY report: Black leisure travelers spent $109 billion on travel in 2019 /North-America-Travel/Report-Black-leisure-travelers-spent-109-billion-on-travel-in-2019

Trade secrets column: The financial argument for a diverse client base /Jamie-Biesiada/The-financial-argument-for-a-diverse-client-base

Previously on the Folo:

Episode 9: Black voices in travel /Podcasts/Folo/Black-voices-in-travel

About The Folo by Travel Weekly podcast: A folo is a journalism term for an article that "follows" a news report to offer additional facts and context. On The Folo by Travel Weekly podcast, we'll take you behind the scenes as we talk with reporters, editors and contributors to explore ideas and share experiences in the reporting of the biggest travel trends.

This episode of the Folo by Travel Weekly is sponsored by Puerto Vallarta, Riviera Nayarit and Delta Vacations.

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