ATPCO has unveiled a new pricing tool designed to ease the workflow at airlines.
The tool, called Architect, has thus far been adopted by Latam and Icelandair.
Architect makes use of automation to dynamically adjust airline fare offerings as market conditions change, said ATPCO chief commercial officer Jonathan Savitch. For example, if an airline wants to compete against other airlines on price, the carrier can set up parameters to guide how its own prices change based upon changes by competitors. Having such changes done through automation reduces the workload of carriers and frees staff to focus more on higher level pricing strategies, as opposed to the minutia of coding, Savitch said.
ATPCO, an airline-owned corporation, has historically served as the industry's depository for fare filings, responsible for pushing fare data out to GDSs and ARC, among other sources. More recently, the company has also become a provider of technological solutions geared toward the generation, display and distribution of airfares and airline ancillary products.
Architect is not the first solution created for the automated adjustment of airfare offerings: Similar products include SITA's Horizon Fares Management and Sabre's AirVision.
Architect, said Savitch, can also help airlines create a branded fare strategy, including incorporating Covid-19 products such a tests or empty middle seats.