Irish carrier Aer Lingus introduced a new logo and livery
that it hopes will strengthen its position as an international brand.
The first refresh of the Aer Lingus livery in 20 years
sports a look that is distinctly Irish, though less obtusely so than the
carrier's long-standing aircraft exterior.
Still highlighting the new livery is the Irish shamrock. But
on planes and other platforms across the Aer Lingus brand, the shamrock will
now have a forward tilt, which the carrier said symbolizes dynamism and speed.
The new livery actually has four shamrocks -- one each on
the tail, the door, a wingtip and within each plane's logo. But gone is the
green paint job that runs across the top half of Aer Lingus' longstanding
livery. Instead, as aircraft are repainted, they'll emerge with a white body
and a teal-colored tail and engines, as well as a teal undercarriage. Aer
Lingus boasts that the new look brings a "sleek, contemporary feel."
The planes will be repainted gradually as part of the
carrier's standard aircraft painting program. On other platforms, including the
Aer Lingus app and website, as well as at boarding gates and check-in counters,
the logo refresh rolled out Thursday.
The carrier said the move is designed to give a boost to its
expansion effort in North America. Aer Lingus now flies from Dublin to 13 U.S.
cities and two in Canada. Aer Lingus also flies to Boston and New York from
The flagship Irish carrier, which joined British Airways,
Iberia and Vueling as a holding of the International Airline Group in 2015,
plans to expand that network aggressively through 2023 as it increases its
North American fleet from today's 17 aircraft to 30. It also hopes to increase
its role as a connecting hub between North America and the interior of Europe.
"The refreshed brand reflects an airline that connects
those living in Montreal to Marseilles; in Berlin to Boston; as well as those
living in Cork to Croatia," Aer Lingus CEO Sean Doyle said in a prepared
statement. "The benefit for Ireland of being at the fulcrum of such
connections is considerable and we in Aer Lingus are determined to realize this
potential for Ireland."