Aer Lingus unveils new logo and livery

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Aer Lingus CEO Sean Doyle and a flight crew in front of a plane with the new livery.

Irish carrier Aer Lingus introduced a new logo and livery that it hopes will strengthen its position as an international brand.

The first refresh of the Aer Lingus livery in 20 years sports a look that is distinctly Irish, though less obtusely so than the carrier's long-standing aircraft exterior.

Still highlighting the new livery is the Irish shamrock. But on planes and other platforms across the Aer Lingus brand, the shamrock will now have a forward tilt, which the carrier said symbolizes dynamism and speed.

The new livery actually has four shamrocks -- one each on the tail, the door, a wingtip and within each plane's logo. But gone is the green paint job that runs across the top half of Aer Lingus' longstanding livery. Instead, as aircraft are repainted, they'll emerge with a white body and a teal-colored tail and engines, as well as a teal undercarriage. Aer Lingus boasts that the new look brings a "sleek, contemporary feel." 

The planes will be repainted gradually as part of the carrier's standard aircraft painting program. On other platforms, including the Aer Lingus app and website, as well as at boarding gates and check-in counters, the logo refresh rolled out Thursday. 

The carrier said the move is designed to give a boost to its expansion effort in North America. Aer Lingus now flies from Dublin to 13 U.S. cities and two in Canada. Aer Lingus also flies to Boston and New York from Shannon.

The flagship Irish carrier, which joined British Airways, Iberia and Vueling as a holding of the International Airline Group in 2015, plans to expand that network aggressively through 2023 as it increases its North American fleet from today's 17 aircraft to 30. It also hopes to increase its role as a connecting hub between North America and the interior of Europe. 

"The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia," Aer Lingus CEO Sean Doyle said in a prepared statement. "The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realize this potential for Ireland."

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