-- Mexicanas new subsidiary, Click Mexicana, Mexicos first
low-cost, low-fare air carrier, is slated to take wing on domestic
routes this month.
Click Mexicana, a
unit of Grupo Mexicana de Aviacion, will operate 10 100-seat
Fokker-100 jet formerly flown by Mexicana, which has replaced them
with new Airbus A318 aircraft.
Mexican cities from its Mexico City hub, Click will offer fares
about 30% to 50% lower than the average domestic fare on Mexicana,
according to airline officials.
Click will offer
single-class, no-frills service, with meals available for purchase
CEO of Grupo Mexicana, noted in a recent statement that Click will
significantly increase the volume of clients who will have the
opportunity to travel by air, efficiently and with quality
planned initially for Saltillo, Nuevo Laredo, San Luis Potosi,
Oaxaca, Zihuatanejo, Huatulco, Tuxtla Gutierrez, Villahermosa,
Merida and Puerto Escondido.
officials also are considering expanding service north of the U.S.
border, to Austin, Texas, according to Adolfo Crespo y Vivo,
executive vice president for public affairs and customer
But that would
have to wait until a second phase of implementation, he
will eventually replace regional carrier Aerocaribe -- also owned
by Mexicana -- which flies a route network that includes 15 Mexican
cities and Havana.
continue to fly through a transitional phase from May through
Crespo y Vivo
said Click would fly to most, but not all, cities currently served
by Aerocaribe, including Havana.
Click will inherit Aerocaribes staff but not its older DC-9
aircraft fleet, which will be retired.
Aerocaribe, Click flights will be integrated in Grupo Mexicanas
overall reservations system, so U.S. travelers may well find
themselves on onward-connecting Click flights within Mexico as part
of Mexicana itineraries, he added.
Mexicanas Frecuenta frequent-flyer program will be able to accrue
and spend miles on Click.
officials chose the name Click because its easy to pronounce for
speakers of any language, communicates speed and technology and
reinforces its reliance on its online sales channel at
Spanish-language Web site, www.clickmx.com.
Click will also
use traditional sales channels such as travel agents and call
centers, but we want to emphasize the use of the Web, said Crespo y
But he brushed
aside comparisons with U.S. low-fare carriers -- such as JetBlue,
Song and Southwest -- that operate along similar lines.
We dont want to
follow established models because our markets are very particular
and have their own characteristics, so were coming up with our own
In addition to
domestic Mexican travelers, Click will target Mexican-American
travelers in the U.S. and will introduce an English-language
version of its Web site in the near future.
that by 2010 or 2015 the revenue generated by Mexican-Americans in
the States will be greater than the gross domestic product of
Mexico itself, so its a very attractive market, Crespo y Vivo
reporter Kenneth Kiesnoski, send e-mail to [email protected].