GBTA: Lufthansa surcharge 'effectively backfired'

Since Lufthansa's surcharge on global distribution system bookings went into effect on Sept. 1, 42% of travel buyers have decreased bookings with the carrier, according to an Oct. 14 to Oct. 19 survey by the Global Business Travel Association and its network of European partners.

Of the 434 surveyed, 2% would book directly with Lufthansa to avoid the €16 fee.

"We believe that the booking surcharge strategy has effectively backfired," said GBTA executive director Michael W. McCormick.

Source: Business Travel News
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