IATA is leading a campaign to increase by 25% the number of women in airline executive positions by 2025. 

So far, China Eastern, Lufthansa and Qatar Airways have committed to the 25by2025 Campaign, which IATA unveiled Thursday.

"The 25by2025 Campaign provides a global context and encouragement for the many initiatives our members are already taking to address the gender imbalance," IATA director general Alexandre de Juniac said in a prepared remark. "I am confident that 25by2025 will be a major catalyst for progress -- progress that will set the industry up to achieve even more in this important area."

IATA estimates that just 3% of airline CEOs and 5% of airline pilots worldwide are women. Airlines that choose to participate in the campaign pledge to increase their number of female pilots and women in senior positions either by 25% over the next five-plus years or to 25% by that time.  

Participating airlines will report annually on their progress. 

As part of the campaign, IATA has pledged to increase the percentage of women in its senior management from the current 19% to 25% by 2025. The organization will also work with airlines to increase the number of women they appoint to IATA governance roles from the current 17% to 25%.

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