Icelandair continued a week of U.S. route announcements
Thursday, revealing that on June 1 it will begin flying four times per week
between Reykjavik and San Francisco.
The San Francisco news comes one day after the carrier said
it will start flying seasonally to Baltimore on May 28 and two days after
unveiling plans to begin Kansas City service on May 25. With the three new
routes, the legacy Icelandic carrier is now slated to serve 18 U.S. airports
The flights to San Francisco and Baltimore are the latest
escalation in Icelandair's transatlantic battle with discount Icelandic
carrier Wow Air, which already serves San Francisco and Baltimore. Icelandair
decided to battle Wow in Baltimore this summer even though it already flies
daily to nearby Washington Dulles.
Icelandair had previously announced that it will launch
Dallas/Fort Worth and Cleveland service this year, competing against Wow on