United has become the first airline to sign on to the Routehappy
The software enables airlines to display descriptive and visual
content by aircraft, cabin, flight, airport, fare, segment and other criteria.
“United is committed to being the airline of choice and one of the
ways we will do this is by making our customers’ travel experience easier and
more informative,” said Scott Wilson, United’s vice president of e-commerce and
merchandising. “This helps our customers better
understand what their experience with United will include.”
is in the process of developing the merchandising content it will display for
its flights, a Routehappy spokeswoman said. Once the content is ready, the
carrier will be able to integrate it into ticket search results on its own
website, as well as results on outside channels, including Sabre, Expedia,
Google and Kayak.