E-Z Rent-A-Car has introduced a service that automatically reduces prices on booked reservations if the company's rental rates fall.
When a reservation is booked on the E-Z Rent-A-Car website and the customer chooses to join the E-Z Money Club (which requires a membership fee of $14.95), the details of that reservation (pickup date, time, pickup location and car class) are compared daily to reservations made the previous day.
If a match occurs where a lower rental rate was assigned, the reservation for the E-Z Money Club member is automatically lowered to the new rate.
E-Z Rent-A-Car, which started with a fleet of nine vehicles at the Orlando International Airport in 1994, has since expanded into Florida, Georgia, Texas, Colorado, Arizona, Oregon and Washington.
The company's customer base mainly consists of leisure travelers, and most of its locations serve major airport markets.