Kaye Ceille has been named managing director of Avis Budget UK, effective March 1.

Ceille is currently Avis’ senior vice president of international sales and marketing. She joined Budget Rent a Car in 1997 and became Avis Budget’s vice president of travel industry relations in 2003. She was responsible for integrating two sales teams into one to help implement Avis Budget’s dual-brand strategy.

Ceille holds a number of roles with the U.S. Travel Association, including serving on the executive board, finance committee and strategic-planning committee.

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