Hertz Corp. launched a low-cost car rental company called Simply
Wheelz designed specifically for price-sensitive leisure renters.
The first rental
location will open on Sept. 1 at Orlando International Airport,
Hertz said. The company began accepting reservations on Aug. 1 at
its Web site, www.simplywheelz.com, and by phone, at (888)
Simply Wheelz features
car rental rates starting from $15 a day on weekends to $94 a
"More than 60% of the
leisure car rental market is booked online today, and many online
shoppers focus heavily on price," said Mark Frissora, chairman and
CEO of Hertz in a statement. "Simply Wheelz allows the Hertz Corp.
to effectively tap into that market."
Paula Rivera told TravelWeekly.com that Simply Wheelz is able to
offer lower rates relative to Hertz "because we dont offer all of
the products and services" available to Hertz customers such as
reserving specific cars by make and model.
Also, Hertz #1 Club
and #1 Club Gold services and benefits are not available to Simply
In contrast, Simply
Wheelz locations will be highly automated, with renters using
self-service kiosks to book and return vehicles.
Wheelz only offers customers a choice of eight types of vehicles
including cars from Chevrolet, Chrysler, Ford, Hyundai and
Rivera said Hertz is
considering opening other Simply Wheelz locations, but declined to
comment on possible locations or the number of locations being
However, Rivera said,
it is likely that future Simply Wheelz locations will be in
contact the reporter who wrote this article, send e-mail to Michael
Milligan at [email protected].