Worldspan introduced a merchandising
program for cross-selling and up-selling inventory, kicking it off
in the car rental sector.
Worldspan Car UpSell,
with Dollar Rent A Car and Thrifty Car Rental as launch partners,
is the first feature in the merchandising program, called Worldspan
Encore, the company said.
With Car UpSell, a
travel agent booking an economy car from Dollar would be alerted to
the costs of giving the client an upgrade from Dollar, for example.
There wouldn't be up-sell alerts from different car rental
Thus the car rental
company gets a merchandising opportunity and agents get a chance to
better-service clients and earn higher commissions.
"Car Upsell and
forthcoming Encore solutions are designed to give travel buyers
dynamic up-sell and cross-sell capabilities, as well as exclusive
supplier offerings and other travel distribution advantages through
product displays and other marketing techniques," Worldspan
Other GDS vendors are
also offering this type of merchandising. Sabre, for example, has
offered a hotel up-sell program for a couple of years.
To contact reporter Dennis Schaal, send e-mail to [email protected].