SHORT HILLS, N.J. -- Coffee breaks at Godiva. Cocktail parties at
Bloomingdale's. Make-up demonstrations at Frederic Fekkai.
The Mall at Short Hills, located about 20 miles west of
Manhattan, is trying to get meeting planners to think outside the
box when planning their next event.
The luxury shopping center partners with area hotels, including
the Hilton Short Hills (see sidebar) and the Madison Hotel, and
looks for ways to entice corporate travelers and meetings attendees
to use the mall's facilities.
Traditional meetings functions can be held at the hotels, while
meeting planners can spice up the proceedings with a variety of
mall activities. The Hilton is located across from the mall and
provides shuttle service for guests. The Madison is about a
The Short Hills mall said it can work with the travel trade to
set up small events, create goodie bags or arrange activities for
spouses, including fashion shows.
According to Sheelagh Wylie, tourism marketing specialist for
the Mall at Short Hills, the venue courts business from the New
York metropolitan area.
She said the mall recently played host to a group from Goldman
Sachs in New York. Because they had a limited schedule, the group
had a set lunch menu at Papa Razzi, one of the mall's restaurants.
The mall also has hosted groups from Lexus and Schering-Plough.
There are eight full-service eateries at the Short Hills mall,
including La Provence restaurant in Bloomingdale's, Houlihan's and
Joe's American Bar & Grill. Saks Fifth Avenue, Nieman Marcus,
Tiffany & Co., Versace and Gucci are some of the mall's
The mall can put meeting planners and travel agents in touch
with individual stores to arrange events.
Esther Ambrogio, special events manager for the AT&T
Learning Center in Basking Ridge, N.J., gives her groups savings
booklets for the mall, especially for clients staying during the
weekend and clients traveling with spouses.
Taubman Centers, which manages the Mall at Short Hills and 30
additional upscale centers in the U.S., routinely sponsors shopping
university fam trips for the travel trade.
For more information about the Mall at Short Hills, call (973)
376-7350 or visit www.shopshorthills.com.
For information about the other Taubman centers, call (248)
258-6800 or visit www.taubman.com.
Area Hilton eyes market
SHORT HILLS, N.J. -- The 304-room Hilton Short Hills here caters
to the meetings market.
Mark Swetman, director of sales and marketing, said about 60% to
65% of the hotel's business is corporate and meetings, with leisure
rounding out the rest.
The property contains a 5,000-square-foot ballroom and 10
regular meeting rooms. The Dining Room restaurant seats 66, and
within the eatery is a private room that can seat up to 16.
Also on-site are a top-of-the-line spa with a full range of
services, an indoor and outdoor pool, three tennis courts and a
dedicated fitness center. Weekly rack rates range from $279 to
For details, call (800) Hiltons or visit www.hiltonatshorthills.com.