SCOTTSDALE, Ariz. -- Frank Dombroski said he believes that business travelers don't want to bother searching for fares and hotel rates when booking trips on the Internet.

Dombroski is the founder and president of I-tinerary Travel Solutions (ITS), an on-line travel agency that launched a Web site at www.i-tinerary.com that enables business travelers to enter a time frame and destination and have an itinerary composed for them automatically.

The itinerary is created based on a traveler's profile, personal preferences and corporate policy -- although ITS' primary targeted customer is the frequent traveler who doesn't have to adhere to a corporate policy, said Dombroski.

According to Dombroski, booking business travel, especially for frequent travelers, should be more about efficiency than fare research.

"Business travelers don't want to be a travel agent, and that's why on-line adoption has been low to this point," he said. "With us, they don't need to surf and click to find the best means to go from Point A to Point B."

After a traveler's itinerary is prepared, he or she is sent an e-mail to confirm the trip. The traveler also is sent other relevant information such as maps and weather forecasts, said Dombroski.

Travelers who have a Palm Pilot or Microsoft Pocket PC can book or alter trips on their wireless device after synchronizing it with the Web site.

In January, Dombroski said ITS plans to make its service available via WAP (wireless application protocol) phones.

In addition, Dombroski said ITS' reservations system can be integrated with an electronic calendar on Microsoft Outlook.

When travel dates and times are entered in the calendar, the system automatically puts together an itinerary. The booked itinerary then is downloaded to the traveler's calendar.

ITS plans to integrate the reservations system with other electronic calendar brands early next year, including Lotus Notes and Palm Calendar.

Another feature to debut in early 2001 is Trip Repair, a system that alerts travelers with a wireless device that a flight is delayed.

Trip Repair will suggest alternative flights and book them if the traveler approves, said Dombroski, who added that the system also will alert the traveler's hotel and car rental company that he or she is running late.

Any unused plane tickets will be stored in a Travel Bank, and the system suggests the use of those tickets when appropriate, said Dombroski.

ITS doesn't charge consumers for using the wireless service or any other features. As a travel agency, the company mainly generates revenue from commissions, said Dombroski.

However, the company does bill corporations that require ITS to provide travel management services, such as policy development.

I-tinerary.com's CRS vendor is Sabre. The company has outsourced its 24-hour customer service to PeopleSupport, based in Los Angeles.

Southwest Travel -- based in Andrews, Texas -- handles automated quality assurance and ticketing for the Web site.

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