Spanish hotel company NH Hoteles and AMResorts will collaborate on brand management, marketing and operations at two NH properties in Punta Cana, Dominican Republic.
The NH Royal Beach and NH Real Arena will continue to be operated by NH Hoteles but will be rebranded under AMResorts as the Secrets Royal Beach and Now Larimar, effective May 1.
AMResorts will provide the two all-inclusive properties with sales, marketing and brand management services, including its Unlimited-Luxury signature vacation concept covering accommodations, a la carte dining, premium brand drinks, 24-hour room and concierge services and resort activities.
NH Hoteles' roster currently includes 400 urban hotels with 60,000 rooms in 25 countries. Its two properties in Punta Cana are the first in its line of luxury resorts. AMResorts offers four brands covering the luxury leisure market in the Dominican Republic, Jamaica and Mexico.