Paris-based Accor reached
an agreement with Huazhu Hotels Group (also known as China Lodging
Group), in which Accor will franchise Accor’s
economy brands across China.
Accor granted Huazhu
franchising rights in China for the Novotel, Ibis
and Mercure brands. Huazhu, which has more than 1,900 China hotels under brands such
as Joya, Manxin, Starway and Hi Inn, has the right to franchise as many as 400
new hotels under the Accor brands.
Also, Accor is taking a
10% stake in Huazhu, which has been listed on the Nasdaq (under China Lodging
Group) since 2010.
Accor has 144 China hotels
across its Sofitel, Pullman, Novotel and Ibis brands.