Accor has launched Greet, an "alternative hospitality
and sustainable tourism brand."
Greet will join Accor's economy segment and promises to
offer travelers a "high-quality and affordable hotel experience, while
simultaneously seeking to add meaning to their purchases and reduce their
impact on the planet."
Greet will also be defined by a non-standardized and
flexible design approach, with individual owners encouraged to incorporate
salvaged objects or upcycled items into the decor. Hotels can opt to partner
with nonprofits, including Emmaus, which helps owners source second-hand
furniture and recycled items for design, and Valdelia, an eco-organization
facilitating the collection, recycling and reuse of old furniture.
Standardized brand elements will be limited to logos in
common spaces and a large communal table area, as well as the requirement that
20% of rooms can accommodate between four and six people.
The first Greet hotel opened in Beaune, France, this past
The brand plans to expand to 300 locations throughout Europe
by 2030. Hotels in Marseille, Paris, London, Lyon and Darmstadt are in the
Greet joins Ibis, Ibis Styles, Ibis Budget, Adagio Access
and Jo&Joe in Accor's economy portfolio.