Accor has launched Greet, an "alternative hospitality and sustainable tourism brand."

Greet will join Accor's economy segment and promises to offer travelers a "high-quality and affordable hotel experience, while simultaneously seeking to add meaning to their purchases and reduce their impact on the planet."

Greet will also be defined by a non-standardized and flexible design approach, with individual owners encouraged to incorporate salvaged objects or upcycled items into the decor. Hotels can opt to partner with nonprofits, including Emmaus, which helps owners source second-hand furniture and recycled items for design, and Valdelia, an eco-organization facilitating the collection, recycling and reuse of old furniture.

Standardized brand elements will be limited to logos in common spaces and a large communal table area, as well as the requirement that 20% of rooms can accommodate between four and six people.

The first Greet hotel opened in Beaune, France, this past April. 

The brand plans to expand to 300 locations throughout Europe by 2030. Hotels in Marseille, Paris, London, Lyon and Darmstadt are in the pipeline.

Greet joins Ibis, Ibis Styles, Ibis Budget, Adagio Access and Jo&Joe in Accor's economy portfolio.

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