LOS ANGELES — Dual-branded hotels — that is, two or more brands that share the same building — are nothing new. But two brands sharing the same floor, as is the case at the new Courtyard by Marriott/Residence Inn at the L.A. Live complex in downtown Los Angeles, continues a blurring of brand lines and a willingness to adapt brands to their locations.

On all but the top two floors of the 23-story building, if guests step in one direction as they exit the elevator, they will be in a Residence Inn. Step in the other direction and they will be in a Courtyard by Marriott.

The differences are noticeable in the two brands' signage, artwork, wallpaper, sconces and carpeting (orange for Courtyard, purple for Residence). Of course, keys are coded differently.

All told, there are 219 Residence Inn rooms and 174 Courtyard units. Almost all facilities are shared, including the fitness center, laundry and elevators.

The only space off-limits to Courtyard guests is the RI Lounge, where the traditional free Residence Inn breakfast is served. Even that facility is different in this case, however. Typically called the Hearth, here it's called RI Lounge and more closely resembles an upscale dining room.

General Manager Eric Palmer said the shared floors are all about efficiency. He noted that the hotel has one general manger and one assistant general manager and also shares the same housekeeping, front desk and other staff. While the brands have different standards, Palmer said, "All the staff members are trained in both, so as they move from one brand to another, they meet those standards."

What's more, Marriott is not multi-branding in just one building; it's serial branding a corner at L.A. Live. Having already opened both a JW Marriott and a Ritz-Carlton in the complex, Marriott is now adding the Courtyard/Residence and will add a hotel under its Renaissance flag in 2016.


From Our Partners

From Our Partners

2022 VisitScotland Logo
Fall in Love with Scotland
Register Now
World of Luxury 12.06.21 Horizontal
World of Luxury
Read More
What's New 2022
What’s New 2022
Watch Now

JDS Travel News JDS Viewpoints JDS Africa/MI